Description
an oxygen‑charged, water‑free micellar cleanse for hair, scalp, face + body, with organic aloe and plant‑based oils so a tiny amount goes a long way.
personalize your own naturally‑scented haircare with a concentrated, plant‑based blend—or choose 100% unscented if you’re extra sensitive.
my micellar juice cleanse has the light, fluid feel of micellar water and is crafted to gently cleanse hair, scalp, face, and body (and even works beautifully as a dog wash when used as directed). because this solution is water‑free and undiluted, a little goes a very long way.
you can optionally add unique living clays, which bring their own natural colour and subtle “soapiness” that varies from batch to batch.
✔ glycerin‑free
✔ water‑free, using hormone‑friendly organic aloe instead of cheap fillers
✔ free of synthetic parfum/fragrance
✔ citric‑acid‑free
✔ polysorbate‑free
✔ gum‑free
hair + body mycellar juice cleanse ingredients + benefits + tips
raw aloe vera juice*, coco glucoside, cold-pressed castor oil*, bringraj oil, raw cacao butter, a precise custom formula of potent oxygen-infused** blend of: cold pressed hemp seed oil*, extra virgin olive oil*, virgin coconut oil*, cold pressed black seed oil, cold pressed hexane-free castor seed oil* nettle extract*, marshmallow root*, horsetail extract*, white willow bark*, phytocide black current fruit.
*certified organic
shelf life – six months
*for health purposes we no longer use glycerin or gums in our present haircare formula.
various living clays which vary in colour (from light grey to red/brown) and soapiness from batch to batch, depending on where they are sourced and their age
benefits
Meet your do‑it‑all daily cleanser. Micellar Juice Cleanse is a gentle, low‑foaming wash that lifts away sweat, buildup, and excess oil with micellar action while respecting the skin and scalp barrier. It’s formulated to be soft enough for the face, effective enough for hair and body, and even gentle enough for dogs when used as directed.
Our Micellar Juice Cleanse is also made a little differently than most shampoos. It’s a highly concentrated, water‑free blend, so you become the emulsifier—just add water in the shower and it turns into a gentle, creamy cleanse. Because we don’t pre‑dilute with water, a bottle can last up to 10× longer than a conventional shampoo.
We start with organic, plant‑based ingredients and a super high‑quality, wind‑dried organic aloe 200X powder, then infuse it with our organic oxygen botanical blend—a handcrafted mix of oxygen‑enriched plant oils designed to be kind to the scalp microbiome and supportive of a healthy‑feeling scalp environment. To keep things as gentle on you and the planet as possible, we leave out the usual extras you’ll find in mass‑produced formulas: no silicones, no synthetic fragrances, no citric acid, no standard emulsifiers, and no cheap fillers—just a small‑batch, plant‑based blend that’s meant to be activated fresh by you with water.
Use it as your everyday shampoo, facial cleanser, and body wash, or share it with the whole family as a simple, one‑bottle routine. For extra softness and frizz control on longer or colour‑treated hair, you can pair it with our marshmallow + oxygen leave‑in conditioner—but micellar juice cleanse works beautifully on its own too.
application directions
general tip
micellar juice cleanse is highly concentrated, so a little goes a long way. always start with less than you think you’ll need, add plenty of water, and build from there.
for scalp + hair
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first cleanse (scalp focus)
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apply a small squirt, spray, or pump directly onto the scalp (or as close to the scalp as possible if you have very thick or long hair).
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add water, then gently massage the scalp with your fingertips to activate the micellar lather and evenly distribute the product.
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rinse thoroughly.
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second cleanse (scalp + lengths)
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dispense a small amount into your palms, add water, and lather between your hands.
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apply the lather to scalp and hair, massaging from roots through mid‑lengths and ends. you’ll notice more foam on this second wash.
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rinse well and follow with your favourite conditioner or leave‑in, if desired.
this formula is designed to cleanse without disturbing the delicate moisture balance of the scalp, so you get a clean, fresh feel without tightness or dryness.
for face
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wet your face with lukewarm water.
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dispense a tiny amount (about the size of a pea or less) into damp hands and add water to create a light lather.
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gently massage over face and neck, avoiding the immediate eye area.
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rinse thoroughly and pat dry.
because it’s concentrated and very low in fillers, you only need a small amount to remove daily buildup without stripping.
for body
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in the shower or bath, wet skin thoroughly.
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use a small amount on a washcloth, sponge, or your hands, adding water to bring up a soft lather.
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massage over the body, then rinse well.
most people find they need much less product than with a conventional body wash to feel clean.
for pets (dogs)
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wet your dog’s coat completely with warm (not hot) water.
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dilute a small amount of micellar juice cleanse in plenty of water in your hands or a small container until you have a light lather.
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gently massage into the coat, avoiding eyes, mouth, and the inside of ears.
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rinse very thoroughly until the water runs clear.
always discontinue use and rinse with plain water if any irritation is noticed, and consult your vet if your pet has known skin sensitivities.
this formula is unique in that it’s concentrated, plant‑based, and designed not to disrupt the natural moisture balance of the scalp and skin, yet it still gives a satisfying lather and truly clean feel from head to toe (and paws).
custom healing ingredients
spermidine – is well known for promoting cellular processes like autophagy and supporting hair follicle function. It extends the anagen phase of the hair growth cycle, leading to longer and healthier hair growth, while reducing apoptosis (cell death) in hair follicles.
jujube fruit + bark (ziziphus joazeiro) – Its high vitamin C content combats oxidative stress, protecting the scalp and reducing signs of aging. The bark extract contains jujubosides, which provide antioxidative protection, strengthen the scalp, and help treat dandruff and infections due to its antibacterial properties. Together, these components nourish the scalp, stimulate healthy hair growth, and maintain overall hair vitality.
zinc sulphate – helps inhibit hair follicle regression, accelerates follicle recovery, and supports the anagen (growth) phase of the hair cycle. Its antioxidant and anti-inflammatory properties create a healthier scalp environment, reducing oxidative stress and inflammation. Zinc sulfate also aids in keratin production, improving hair strength and density.
Diatomaceous earth (DE) – offers several benefits for hair and scalp health. It is rich in silica, which promotes hair growth by stimulating collagen production and enhancing the hair growth cycle. DE strengthens hair strands, reducing breakage and split ends, and improves scalp health by removing product buildup, excess oil, and dirt, helping to alleviate issues like dandruff. It also adds shine and elasticity to hair while reducing shedding. It can vary in colour (from grey to red/brown) and the level of ‘soapiness’ from batch to batch, depending on where it is sourced and its age.
Sacred clay – often composed of bentonite or other mineral-rich clays, provides numerous benefits for hair and scalp health. It detoxifies the scalp by drawing out impurities, excess oil, and product buildup, promoting a cleaner and healthier environment for hair growth. Sacred clay also helps soothe scalp conditions such as dandruff and irritation, balances sebum production, and enhances shine while softening and conditioning hair strands. Its mineral content strengthens hair follicles, reduces breakage, and improves overall hair texture. It can vary in colour (from grey to red/brown) and the level of ‘soapiness’ from batch to batch, depending on where it is sourced and its age.
